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Instagram has become the ultimate platform for fashion inspiration, where influencers across the globe are shaping trends, launching brands, and creating powerful online communities. As we head into 2025, the world of fashion influencers is more exciting than ever. Whether you're looking for street style inspiration, luxurious designer finds, or eco-conscious brands, these influencers are setting the pace in the fashion industry. Here's a guide to the top 20 fashion influencers to follow on Instagram in 2025.
Introduction
Instagram is no longer just a social media platform – it's a powerful tool for discovering new trends, styling tips, and fashion-forward ideas. With its algorithm constantly evolving, keeping up with the most influential fashion figures has never been more exciting. From up-and-coming fashionistas to long-established trendsetters, Instagram remains a go-to source for those passionate about fashion. So, who are the top influencers in 2025? Let’s dive into the world of stylish personalities who are taking Instagram by storm.
1. Chiara Ferragni (@chiaraferragni)
Followers: 28.5M
Chiara Ferragni continues to dominate Instagram, blending high-fashion with street style in a way that feels both exclusive and accessible. As the founder of the fashion blog The Blonde Salad, Chiara’s effortless style and entrepreneurial journey have made her a global icon.
2. Camila Coelho (@camilacoelho)
Followers: 10.3M
Known for her chic, feminine style, Camila Coelho has captured the hearts of millions with her impeccable sense of fashion and beauty. A former makeup artist, Camila now shares a mix of fashion, lifestyle, and beauty content, giving followers a complete fashion experience.
3. Aimee Song (@aimeesong)
Followers: 6.2M
Aimee Song is a fashion blogger and interior designer, best known for her stylish, laid-back aesthetic. Her Instagram features a seamless blend of high-end fashion, travel, and home decor, which has earned her a loyal following.
4. Leonie Hanne (@leoniehanne)
Followers: 9.7M
Leonie Hanne has grown to become one of the most recognizable faces in fashion. Her vibrant style, love for color, and partnership with top-tier brands make her a must-follow for anyone passionate about high-fashion looks.
5. Olivia Palermo (@oliviapalermo)
Followers: 7M
Olivia Palermo has been a staple in the fashion world for years. Her sophisticated and classic style, combined with a modern twist, makes her one of the top influencers to follow in 2025. She is the epitome of timeless elegance.
6. Kaitlyn Ham (@kaitlynham)
Followers: 2.8M
Kaitlyn Ham is an emerging influencer who focuses on accessible fashion. Her feed is filled with effortless street style and creative ways to mix high-street brands with luxury pieces, making her one to watch in 2025.
7. Marina Rinaldi (@marinarinaldi)
Followers: 1.5M
Marina Rinaldi is redefining the fashion influencer scene for plus-size women. With her empowering posts and inclusivity, she has created a space where style knows no size, and she's inspiring a new generation to embrace their bodies.
8. Danielle Peazer (@daniellepeazer)
Followers: 1.4M
Danielle Peazer is a UK-based fashion influencer who pairs athletic wear with luxury items for a perfect balance of comfort and glamour. Her fitness-focused approach to fashion is inspiring many to adopt a healthier, more active lifestyle while staying stylish.
9. Tash Sefton & Sarah-Jane Abrahams (@theyallhateus)
Followers: 4.2M (combined)
Tash and Sarah-Jane have turned their shared passion for fashion into one of Australia’s most successful fashion blogs. Known for their minimalist, yet chic style, these influencers have become synonymous with classic, laid-back fashion.
10. Jemima Nartey (@jemimanart)
Followers: 3M
Jemima Nartey, a Ghanaian-born fashion influencer, has gained a following for her vibrant and culturally rich aesthetic. Her bold, colorful looks and advocacy for African fashion designers are making waves across the fashion scene.
11. Daniella Perkins (@daniellaperkins)
Followers: 8M
Daniella Perkins is a rising star in both the fashion and beauty world. Known for her youthful and dynamic style, she seamlessly blends casual looks with high-end accessories, creating an accessible yet aspirational style.
12. Kendall Jenner (@kendalljenner)
Followers: 226M
As one of the most famous models in the world, Kendall Jenner's style is a unique mix of classic elegance and casual cool. Her Instagram feed is full of runway looks, behind-the-scenes shots, and everyday street style that followers can recreate.
13. Sami Miro (@samimiro)
Followers: 1.2M
Sami Miro is known for her fashion-forward looks that often blend vintage pieces with modern-day designs. A stylist, designer, and former actress, her feed features everything from edgy street style to minimalistic elegance.
14. Vanessa Hong (@thehautepursuit)
Followers: 1M
Vanessa Hong is a Canadian fashionista whose style blends high-fashion with raw, minimalistic aesthetics. A fan of tailoring, neutrals, and bold silhouettes, she’s a staple for anyone looking to elevate their wardrobe with sophisticated essentials.
15. Brittany Xavier (@brittany.xavier)
Followers: 4.5M
Brittany Xavier’s Instagram is full of accessible fashion inspiration. With a love for street style, casual wear, and trendy finds, she connects with her audience through relatable and aspirational content, making her a standout influencer in 2025.
16. Caroline Daur (@carodaur)
Followers: 3.3M
Caroline Daur, a German influencer, mixes high-end couture with effortlessly chic streetwear. Her Instagram is full of fashion-forward looks that are both sophisticated and edgy, making her one of the top influencers to follow in 2025.
17. Michaela Jaé Rodriguez (@mjrgrams)
Followers: 2.1M
Michaela Jaé Rodriguez, the Emmy-winning actress, has taken the fashion world by storm. Known for her role in Pose, Michaela’s style is bold, glamorous, and inclusive, representing a diverse range of women in fashion.
18. Gabi Gregg (@gabifresh)
Followers: 2.4M
Gabi Gregg has always been an advocate for body positivity and plus-size fashion. Her playful, bold style and collaborations with major brands have established her as a go-to influencer for inclusive fashion content.
19. Julia Engel (@juliahengel)
Followers: 1.1M
Julia Engel’s style is the perfect blend of modern femininity and vintage influences. A fashion influencer and entrepreneur, Julia’s Instagram is filled with romantic dresses, classic pieces, and timeless style that makes her a must-follow.
20. Sofia Richie Grainge (@sofiarichiegrainge)
Followers: 9.5M
Sofia Richie has grown from a celebrity offspring to a bona fide fashion influencer. Known for her laid-back, beachy chic looks, Sofia’s style is effortless and relaxed, and her Instagram features a mix of luxurious yet approachable fashion.
Key Takeaways
- Instagram continues to be the ultimate platform for fashion inspiration.
- Influencers from all over the world are shaping new trends, from high-fashion to street style.
- Many of the top influencers of 2025 prioritize inclusivity, diversity, and body positivity.
- Following these 20 influencers will keep you ahead of the curve with trends, styling tips, and insider knowledge from the fashion world.
FAQ
Q1: Why is Instagram so important for fashion influencers?
Instagram has become the most powerful tool for visual storytelling, allowing fashion influencers to share their style, create brand partnerships, and inspire millions globally.
Q2: How do fashion influencers make money on Instagram?
Fashion influencers monetize their platforms through sponsored posts, brand collaborations, affiliate marketing, and by launching their own products or lines.
Q3: Can I trust the fashion advice from influencers?
Many influencers work with trusted brands and have a deep understanding of fashion trends. However, it's always important to do your own research and find influencers whose style resonates with you.
Conclusion
The world of fashion on Instagram is ever-evolving, and 2025 promises to be an exciting year for followers of the latest trends. The influencers listed above represent the diverse and creative personalities reshaping the fashion industry today. From classic elegance to bold street style, these fashion influencers offer something for everyone. Be sure to follow them to stay ahead of the trends and get inspired for your next look!
